MAM

Hindustan Times forges classified ads alliance with Mid Day

MUMBAI: The Delhi-based Hindustan Times, part of the KK Birla group group and managed by Shobhana Bharatiya (one of the few woman CEOs and probably the youngest running a leading publication), is creating its on-ground alliances in place before launching in the commercial capital of the country. The Hindustan Times and Mumbai's leading tabloid newspaper Mid Day have announced an alliance for classified advertisements.

Formally announcing this launch at Taj Land's End Mumbai were top executives from the two publications: The Hindustan Times group vice president (VP) Suresh Balakrishnan and assistant VP Rohit Adya; Mid Day Multimedia newsgroup COO Bikash Bannerjee and general manager Yunus Siddiqui.

While speaking to the indiantelevision.com team Mid Day Multimedia Newsmedia COO Bikash Bannerjee said, "Mid Day is the market leader in the classified segment in Mumbai and this alliances with the Hindustan Times should help us consolidate our position. The two publications have a lot in common and are compatible."

While addressing a select group of Mid Day's top classified agency representatives, The Hindustan Times group VP Suresh Balakrishnan (earlier with Lowe Initiative Media) said, "With this alliance, it almost seems as if The Hindustan Times is getting married into the Mid Day family. The Hindustan Times, the largest selling single edition English newspaper, has a classified ad volume average of 45 pages a week; 2,000 ads a month; and 300,000 ads every year. In fact, on Sundays, we carry nearly 22 pages of matrimonial ads -- this is surely a record!"

Mid Day Multimedia general manager Yunus Siddiqui sought the support of Mid Day's top performing classified agencies in making this new alliance a great success. He also mentioned that there was sharp increase in volume of Mid Day classifieds for the first quarter of 2003. The combined rate of The Hindustan Times and Mid Day classied package starts at Rs 875 for 30-word ad and Rs 600 per cc for display.

When asked about the impending launch of The Hindustan Times in Mumbai, Balakrishnan mentioned that the date hasn't been finalised. Industry sources, however, say that the publication is making elaborate and exhaustive preparations to gear up for mid-late 2004 Mumbai launch. Meanwhile, it would be interesting to see how the lady of Boribunder reacts to all these initiatives!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Sunny_Nagpal.jpg?itok=j6ZD_RFz
Httpool partners with Twitter to expand ads

MUMBAI: Httpool, an international cross channel ad network with a presence in Central and Eastern Europe and Asia, and Twitter have come together.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/26/Vineet_Sodhani-Meenakshi_Menon.jpg?itok=QGgGM_2j
Times' Vineet Sodhani joins Spatial Access as CEO

MUMBAI: Spatial Access, a media audit company, has a new leader at the helm; Vineet Sodhani has taken over as the CEO.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Kashyap-Vadapalli-CMO-Pepperfry-n_0.jpg?itok=tCCl0yWX
How Pepperfry sale helps Rao couple get good value

Pepperfry.com has launched a marketing campaign ahead of the upcoming festive shopping season of Diwali. This campaign is focused on the value that Pepperfry is delivering for consumers this year via the “Happy Diwali Sale.”

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Sanjay-Agarwal.jpg?itok=YYfNr7mu
CenturyPly campaign aims to felicitate everyday heroes on Puja

MUMBAI: CenturyPly Heroes was an initiative to recognise and salute the carpenter’s indomitable spirit, the skill and the commitment to the art and to life at large. This year, the campaign is celebrating those unsung heroes behind the scenes without whose creations, the Durga Puja wouldn’t even...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/colors-mam.jpg?itok=KYKfrudu
Colors-Nick and KidZania to blend entertainment with reality

MUMBAI: In its endeavor to enrich consumer experiences and provide integrated entertainment, Viacom18 media and entertainment network has partnered with KidZania (Delhi). As a part of the partnership, KidZania Delhi will have a Nickelodeon and Colors-themed TV studio. The partnership with KidZania...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Dentsu.jpg?itok=VY8eMZMk
Dentsu wins Synthite co Vieda's strategic, creative mandate

MUMBAI: Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group, following a multi-agency pitch. Synthite Group, a value-added natural ingredient...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Rajesh-Kejriwal.jpg?itok=lEnxW1vj
Kyoorius Designyatra's 'Optimism' to be in Goa for its 12th edition

MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017. “Optimism” brings attention to the light beyond the gloom, and focuses on how...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/Priti%20Murthy.jpg?itok=b4Ht0O6c
Priti Murthy joins OMD India as CEO

MUMBAI: Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy as of CEO. In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/09/25/GIONEE.jpg?itok=7r_6OJxI
Gionee's #GoForGold campaign for partners

MUMBAI: Smartphone major Gionee India known to acquaint prominent campaigns from time to time to enhance its engagement with partners has announced exciting rewards and offers for Gionee Sales Champions (GSC), retailers and partners as part of its country-wide campaign ‘#GoForGold’.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories