Star TV labeled as a 'Superbrand'

NEW DELHI: Superbrands India bestowed The Superbrand award to Star TV for being the strongest brand in the media category.

The much anticipated first list of the winners of India's very first "Oscars in Branding" - The Superbrands, were announced today and were chosen from over 700 short-listed consumer brands. The Superbrands India 2003 list includes ACC, Airtel, Allen Solly, Amex, Apollo, Aqua Guard, Archies, Ashok Leyland, Band Aid, Bata, Blue Dart, Boost, Boroline, Cinthol, ColorPlus, Dhara, DHL, ESPN, Femina, Fuji Films, Gili, Godrej Refrigerators, Goodknight, Hero Honda, Horlicks, Hutch, ICI Dulux, ICICI Prudential, ITC Welcomgroup, Jaquar, Jet Airways, Johnson's Babycare Range, Kerala Tourism, Kitply, Levis, Louis Phillippe, Moov, NIIT, Parryware, Phillips, Pizza Hut, Raymond, Reid & Taylor, Revlon, Sahara, Saridon, SIFY (Satyam), Star TV, State Bank of India, Strepsils, Tanishq, Tata Cars, Tata Salt, Tata Tea, Tata Trucks, The Economic Times, The Times of India, Thomas Cook, Timex, Titan and VLCC.

Superbrands is an independent body composed of legendary advertising, marketing, research and media professionals mandated to recognise excellence in branding and promote the discipline of branding itself. The winners have been identified to be the strongest brands in their respective categories.

The Superbrands Organisation has been tracking the branding phenomenon for the past 10 years. The criteria for selection of the winning consumer brands include perceived brand image plus the brands' mind share, goodwill, consumer loyalty, trust and emotional bonding.

Superbrands India MD and Chairperson Superbrands India Council Anmol Dar said, "Being the competitive market that India is, there is a lot for business and industry to learn from the success of these brands. The Indian Superbrands are the best of the breed and consumers are instinctively aware of their distinction."

The winners will be felicitated in a gala event later this year, which will also feature the release of the first edition of the book Superbrands, which will be a chronicle of India's Strongest Brands for the year 2003.

"I'm certain that this inaugural edition and the subsequent books will become collector's item - a historical perspective of brand development in India and the brand themselves who make the grade to this exclusive hall of fame," added Dar.

The Brand Council evaluated over 700 consumer brands in the country under 98 different categories to identify the Indian Superbrands for the year. The Brand Council has doyens from the world of commerce and industry including Hindustan Levers Limited Executive Director Dalip Sehgal, AC Neilsen ORG-MARG Chairman KMS Ahluwalia, J Walter Thompson CEO Mike Khanna, Raymond Limited Group President & Full-time Director Nabankur Gupta, O&M Group President & National Creative Director Piyush Pandey, Bennett Coleman & Company President Pradeep Guha, Britannia Industries Limited former MD & CEO Sunil Alagh, Indian Institute of Mass Communications Chairperson Tara Sinha and ITC Chairman Yogi Dewashwar.

The Superbrand juggernaut has now rolled out to 26 countries around the world including the UK, the US, France, Australia, Germany, Italy, Sweden, Holland, Hong Kong, Malaysia and of course India..

Latest Reads
PepsiCo acquires Bare Foods for $200M in a bid to provide healthy products

MUMBAI: A global snack brand started by an Indian, Bare Foods has been acquired by American multinational food, snack, and beverage corporation, PepsiCo. PesiCo has entered into a definitive agreement to acquire the US snack company that is primarily into baked fruits and vegetable snacks. The...

MAM Marketing Brands
Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer

Industry veteran, Saurabh Varma joins INOX Leisure Ltd as Chief marketing officer. With 21 years of industry experience, Saurabh has donned many hats such as of a  Film Director, Film Marketeer & Distributor, Content creator and many more.

MAM Media and Advertising People
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies
F&B cos reduce sugar to target health-conscious customers

MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit. Brands are ensuring their communication shows their commitment...

MAM Marketing MAM
Kundan Gold Refinery launches campaign for gold coins

MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and...

MAM Marketing MAM
Twinkle Khanna joins Kohler

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’. The campaign is meant to inspire people to bring colours in the bath space with confidence...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories