Madvertising II is an initiative to bring together creative minds across advertising professionals, graphic designers/creative teams in advertising agencies, design studios, event management companies and freelancers. Madvertising II is a competition that entails participants to prepare a creative campaign based on a brief outlined by HP.

This year the topics listed were:
§ Design an ad to recruit Saddam's replacement
§ The most unlikely product to be endorsed by a cricketer
§ A whole new political party - name, agenda, slogan etc
§ The new TV channel no one thought of yet
§ New age stress busters on Sale

Over 125 agencies across New Delhi participated this year and the winning entry came from a team led by Manas Nanda, Joy Mohanti and Neil D'souza from Enterprise Nexus. The winning entry depicted the topic on "the new TV channel no one thought of yet". The entries were judged by an eminent panel comprising Jug Suraiya (Associate Editor, TOI), Rohit Bal (fashion designer), Raghu Rai (photographer) and Neelabh Banerjee (TOI cartoonist).

Hewlett Packard India country category manager Nitin Hiranandani was quoted as saying: "It is indeed a pleasure to see such creative talent gather under one roof for a contest that lays emphasis on creativity and perfection. After the overwhelming response we received last year, we decided to organise Madvertising II at a much larger scale and we hope to continue next year."

"HP is leading the way for companies and creative agencies that want to develop high-return, innovative marketing programmes. Part of that process requires streamlining the workflow for creative professionals so they can do what they do best -- create. With the HP Designjet 120 printing system, designers not only have the ability to print large-format work in-house, but they can do it with the confidence of consistent, vibrant color for striking results," Hiranandani further added.

This event provides a platform for the participants to experience the HP products when they showcase their creative exhibits printed by HP Designjet 120 and Designjet 120NR that promises to reproduce the designs of the
"creative geniuses".

The release also adds that Madvertising II showcased the latest technological offerings from HP with the launch of its HP Designjet 120 and HP Designjet 120NR, the new HP large format printers.

HP claims to be the leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing.