Enterprise Nexus wins HP's Madvertising II award

NEW DELHI: The creative campaign from Enterprise Nexus was adjudicated as the 'most creative' in the Madvertising II competition, an annual creative excellence award, organised by Hewlett-Packard India Pvt. Limited in New Delhi.

Madvertising II is an initiative to bring together creative minds across advertising professionals, graphic designers/creative teams in advertising agencies, design studios, event management companies and freelancers. Madvertising II is a competition that entails participants to prepare a creative campaign based on a brief outlined by HP.

This year the topics listed were:

§ Design an ad to recruit Saddam's replacement

§ The most unlikely product to be endorsed by a cricketer

§ A whole new political party - name, agenda, slogan etc

§ The new TV channel no one thought of yet

§ New age stress busters on Sale

Over 125 agencies across New Delhi participated this year and the winning entry came from a team led by Manas Nanda, Joy Mohanti and Neil D'souza from Enterprise Nexus. The winning entry depicted the topic on "the new TV channel no one thought of yet". The entries were judged by an eminent panel comprising Jug Suraiya (Associate Editor, TOI), Rohit Bal (fashion designer), Raghu Rai (photographer) and Neelabh Banerjee (TOI cartoonist).

Hewlett Packard India country category manager Nitin Hiranandani was quoted as saying: "It is indeed a pleasure to see such creative talent gather under one roof for a contest that lays emphasis on creativity and perfection. After the overwhelming response we received last year, we decided to organise Madvertising II at a much larger scale and we hope to continue next year."

"HP is leading the way for companies and creative agencies that want to develop high-return, innovative marketing programmes. Part of that process requires streamlining the workflow for creative professionals so they can do what they do best -- create. With the HP Designjet 120 printing system, designers not only have the ability to print large-format work in-house, but they can do it with the confidence of consistent, vibrant color for striking results," Hiranandani further added.

This event provides a platform for the participants to experience the HP products when they showcase their creative exhibits printed by HP Designjet 120 and Designjet 120NR that promises to reproduce the designs of the

"creative geniuses".

The release also adds that Madvertising II showcased the latest technological offerings from HP with the launch of its HP Designjet 120 and HP Designjet 120NR, the new HP large format printers.

HP claims to be the leading global provider of products, technologies, solutions and services to consumers and businesses. The company's offerings span IT infrastructure, personal computing and access devices, global services and imaging and printing.

Latest Reads
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns
Officer's Choice Blue snacks launches a new TVC campaign

Officer’s Choice Blue has launched a new advertising campaign ‘Salute to Banta Hai’ - communication that repurposes its long-standing platform of the ‘Good Samaritan’. The four TVC’s narrate testing situations, in slices of everyday life, and defines their actions to make for a better and caring...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories