MUMBAI: The ministry of food processing industries, government of India, is on the look out for ad agencies to launch a comprehensive media campaign. The initiative is being taken with the objective of doing away with myths about processed food by highlighting its many advantages like convenience, time and energy saved, easy availability and long shelf life. The ministry also hopes to attract domestic and overseas investment in food processing industries.

Ads placed by the ministry in leading national dailies call out to leading ad agencies to submit tenders for video spots, audio jingles and print ads, design of hoardings and bus panels, catchy slogans and logo for processed food to be used by the ministry. Interestingly, it also invites tenders for documentary films on techno commercial aspects of how to set up various food processing industries and on various plan schemes of this ministry.

According to specifications mentioned in the ad, the video spot/audio jingles need to be of 30 seconds to one-minute duration, while documentary films need to be of 20 to 30 minutes duration. Approval of the ministry would be needed on the concept, script and final production in each case, states the ad.

The last date to submit the tenders is 7 May 2003.