MUMBAI: Come May and Go 92.5 FM will go for a hike! Well with its first anniversary celebrations round the corner, the channel has a planned a promotional gig with the presenting sponsor Pepsi around Adnan Sami's Lift Karade.

The biggest radio promotion in Mumbai City, claims an GO 92.5 FM release, is a chance for a chosen lucky few to win all that Sami asked for in his Lift Karade song.

With special prizes including a DC (Dilip Chabbria designed) Indica car, a trip for three couples to Srilanka, Singapore and Bangkok courtesy Raj Travels, the FM station has roped in big moolah for the five week mammoth contest on air.

Besides, there is a stay for three days a year for 10 years at the Fariyas resort Lonavala to be given away to five lucky couples and designer diamond jewellery 'Heere Moti' courtesy Nirvana.

Well, as for the Pepsi sponsorship deal, consumers will have to buy a one and half or two litre Pepsi bottle and completing the slogan printed behind the label.

The promotion set to mark its first anniversary in grand style.and besides the gaadi, duniyaa bhar ki ser taken care of by Pepsi there are quite a few individual prize sponsors who will be taking care of the gifts to give away every week.