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MUMBAI / NEW DELHI: McCann-Erickson, Mumbai, has won the advertising
account of Pears. The account was earlier with J Walter Thompson
(JWT).
Pears soaps and face wash constitute the upper end toiletry products
of FMCG behemoth Hindustan Lever. The businesses that were earlier
with JWT are Pears soap and Pears Oil Clear soap. Pears Naturals
face wash, which was handled by Ogilvy & Mather Advtg, has also
reportedly gone to McCann.
The size of the businesses could not be ascertained.
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