Fox plans global splash for release of 'X2''s Media, Advertising & Marketing Watch


Fox plans global splash for release of 'X2'


The Team

(26 April 2003 2:00 pm)


LOS ANGELES: Talk about monster film releases. News Corp's Twentieth Century Fox film studio is planning the largest ever global release for a Hollywood movie when thriller X2: X-Men United debuts in 93 markets around the world on May 2.

A Reuters report quotes a Fox spokesperson as saying that the studio hopes to place the film in as many as 3,700 theatres in the United States alone and up to 3,800 theatres in other countries. Indian audiences will however, have to wait a month longer than the rest, as the movie is scheduled for release in India only on 30 May.

If X2 can get to 3,700 U.S. venues, it would become the widest US debut ever, surpassing last year's major hits, Harry Potter and the Chamber of Secrets and Spider-Man, which each debuted on over 3,600 screens.

When Spider-Man premiered last May, it earned $114.8 million at domestic box offices, which stands as the record for the most revenues earned by a movie in a three-day debut. Whether X2 will be able to surpass that stupendous record will be known soon enough.

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