MAM

Columbia Tristar gears for 'Jungle Book II' promo blitz

MUMBAI: Columbia Tristar Films, distributors for Buena Vista International in India, are gearing for a Rs 30 million promotional blitzkrieg prior to the release of Disney?s Jungle Book Part II that?s scheduled for a May-end release in the country.

Beginning 1 May, Columbia Tristar will, with the confidence born of a successful multimediaSpiderman promotion in India, launch Jungle Book mania across major metros. A tie-up with Cadbury?s will ensure brand visibility at retail level, while merchandising, including books, mugs etc will also be launched in the coming month. According to Columbia Tristar Films of India MD Uday Singh, the campaign will involve TVCs, a publishing tie up that will include colouring books and games as also a tie up with NIIT for a summer course with the Jungle Book theme.

The sequel to the evergreen Jungle Book movie promises to be as successful a venture in India as the original. Dubbed in Hindi, the movie is to be released in over 25 prints across the country. Known personalities like Jaaved Jaffrey have lent their voices to the dubbed version. Film star Amitabh Bachchan was supposed to do the voice of Baloo the bear, but backed out of the venture later, says Singh.

According to Columbia Tristar marketing manager Divya Pathak, there?s more by way of tie-ups and promotions in store for the film. There are tie-ups with Pantaloons, contests and a mini Jungle Bookrelated series on Cartoon Network in the coming month. Housing colonies across major metros (1,500 in all) will get a taste of what to expect from the sequel in door-to-door visits, says Pathak.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/harish.jpg?itok=hc_JjLLn
NeoNiche appoints Harish Iyer as Head: Content Strategy

NeoNiche Integrated Solutions Pvt. Ltd appoints Harish Iyer as their Head: Content Strategy, adding new insights to the experiential marketing company. He will be responsible for spearheading the content services at NeoNiche.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/dell.jpg?itok=k8FoXizx
Dell launches new campaign ahead of festive season

Dell India has launched its latest campaign, just as the festive season kicks off.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/mullen.jpg?itok=yvTz29Z0
SBI Life emphasises on happier responsibilities to celebrating life

MUMBAI: SBI Life Insurance, one of the leading private life insurance companies in India, launched its ‘Main se Hum’ campaign today, establishing a sharp focus on the company’s portfolio of protection products. The 360 degree campaign targets millennials across multiple platforms including TV,...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/VERTOZ.jpg?itok=9-_W8rSx
Vertoz introduces two new business verticals to its portfolio

Vertoz, a leading programmatic ad-tech and digital media company, recently announced the launch of two new business verticals - ZKraft and PubNX. In addition, it also announced the incorporation of Artificial Intelligence (AI) and Machine Learning (ML) to its proprietary programmatic advertising...

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/bridge.jpg?itok=Je7LdW85
Leo Burnett India wins Bridgestone’s creative mandate

Tyre manufacturing company Bridgestone has appointed Leo Burnett India as its creative agency.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/fore.jpg?itok=aIqqdk_F
Forevermark's new campaign highlights the concept of self-determination

Forevermark, the diamond brand from The De Beers Group of Companies, has launched the ‘The Better Half Within’ Campaign, a reflection of the poised, powerful, and self-determined personality of the woman of today.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/ipsos.jpg?itok=zzzebW8d
Ipsos hires Sreyoshi Maitra for senior leadership position in Delhi

Ipsos, world’s third largest market research company has hiredSreyoshi Maitrain a senior leadership position,as part of its Delhi Cluster.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/20/garnier.jpg?itok=J2O4E9Ju
Garnier Color Naturals announces Taapsee Pannu, Angira Dhar, Neha Sharma as brand ambassadors

Actresses Taapsee Pannu, Angira Dhar, and Neha Sharma are the new brand ambassadors of Garnier Colour Naturals.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/09/19/ad.jpg?itok=beLxxP86
Bangalore Ad Club receives 1,150 entries for Big Bang Awards

The Advertising Club, Bangalore (Bangalore Ad Club) said through a media release that it has received a record 1,150 entries for its annual Big Bang Awards to be held on 28 September 2018 in the Garden City. T

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories