MUMBAI: Disney Hour, the children's block on Sony Entertainment Television (SET) is gearing up to build the Disney brand further with the younger generation in the country. The new range of Disney's Summer Apparel will be launched by the "Disney Hour Cool Kids," (DHCK) this weekend.

The new range will be unveiled on 27 April in Mumbai with 40 kids chosen from around the country walking down the ramp. Another first of its kind event with its pulse on kids, DHCK follows close on the heels of the Disney Hour Kids Awards 2003.

The DHCK contest commenced on 8 March, 2003 across the country, with children sending in their entries to the DHCK postbag till 8 April. Disney, along with SET auditioned shortlisted children and selected 40 'cool kids' to walk down the ramp to showcase the Disney summer 2003 apparel range.

The children along with their parents will be flown in from New Delhi, Hyderabad, Goa and Chennai to Mumbai for dress rehearsals, followed by the final event taking place on 27 April at Landmarc Citi, Mumbai, according to an official release. Disney has chosen budding models in the age group of two-five years (kids with parents), six-10 years and 11-15 years.

The DHCK entry forms were available at 34 Pantaloons and Weekenders outlets across India and also with every March issue of Diamond Comics. Entry requisitions were also available online at criclive.com/disneyontv.

For those who miss the DHCK in action, SET will air the show on 18 May on Disney Hour at 6 pm.