NEW YORK: NetRatings which provides Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, has launched SiteCensus. This is a census-based site measurement service that arms marketers and sales teams with trusted third-party validation of web site circulation. SiteCensus provides a focused, site-centric approach to audience analysis, delivering detailed information for niche and local market research needs.

As part of the Nielsen//NetRatings family of Internet research services, SiteCensus addresses the emerging business needs of media companies, content publishers and other Internet companies with in-depth measurements of key metrics, including visitors, page views, time spent and site demographics. SiteCensus expands the Nielsen//NetRatings product line by providing an intelligent solution for companies that are looking for comprehensive data and research metrics about their own sites or network of sites. The service sets a new standard for small Web site audience reporting through the following benefits:

-- It provides focused and detailed research analysis for sites with smaller audience sizes

-- In addition, it complements the Nielsen//NetRatings NetView Random Digit Dial measurement service and supplements larger size Web sites with different levels of site-centric analysis.

-- Offers complete Web site total network circulation, reporting on data for content area audiences -- within a site or network of sites.

-- It justifies ad rates by showing prospects how client Web sites reach specific demographics.

-- It tracks a site's entire audience, including traffic from wireless and hand-held devices, Internet appliances, shared home and office computers, university PCs, as well as public terminals including libraries and Internet cafes.

An official release informs that the service's census-based measurements are provided through a page-tagging system. When encoded in any Web site page, the tag provides an accurate and direct count of every page view and visitor, while also selecting and surveying a representative sample of the audience.

Nielsen//NetRatings created SiteCensus in partnership with SelectMetrics a technology research and development company that creates advanced online audience measurement technologies.