The Storytellers creates TVC for attracting foreign travelers to India

NEW DELHI: The Storytellers, an emerging advertising film production company, has created a television commercial for Delhi-based portal `'. The commercial has been produced only for the US.

The portal is owned by MakeMyTrip (MMT) Private Limited, an online travel company which focuses on the business and leisure traveller coming to India.

"We scripted three television commercials for Indians residing in the US. The client is handling the media and the commercials are being aired on Sony Entertainment Television and Zee beams in the US," says The Storytellers director Ajit Kuriakose Varghese . The campaign is on air since April. This is for the first time The Storytellers has produced a television commercial for

MMT provides its customers the entire gamut of travel services through the Internet and by leveraging other technologies. The company exploits information technology, using India's natural cost advantage to service its customer base (predominantly NRIs and foreigners), based in high cost economies. MMT has also soft-launched, a B2B site offering Indian hotels and tour packages for international travel agents.

The e-commerce company targets `mandatory travellers' from the US and other countries.

"Besides tourists, there are mandatory travellers who are basically people of Indian origin from other countries. They visit India for marriages, funerals, business engagements and property dealings. The portal is offering them competitive fares. The client mandate included highlighting the aggressive pricing strategy adopted by our client," said Kuriakose.

"Besides pricing, there are two more commercials, stressing on emotional benefits and the diversified culture of India."

The Storytellers Film Creatives' clientele includes Grey India and Contract Advertising. "Having headed the creative function for leading multinational agencies, and being directly involved in operations of advertising agencies for nearly two decades, I and my partner Madhu Sarkar understand the needs of advertising agencies."

"A good advertising filmmaker has to understand brand personality and the resultant requirements to execute the film in a way which enables the advertiser reach its target audience in the desired manner," says Kuriakose, who has worked in conjunction with Sarkar at Mudra Communications, Contract Advertising and Rediffusion DY&R Brand Communications.

Other projects handled by The Storytellers include TV commercials for Microsoft and Hindustan Times.

Latest Reads
Intel CEO Brian Krzanich resigns over relationship with employee

Intel Corporation CEO and member of board of directors Brian Krzanich today announced his resignation for a breach of company policy involving a relationship with an employee.

MAM Media and Advertising People
Louis Philippe launches new ad campaign #RiseAboveTheRest

One of the India’s leading menswear brand Louis Philippe, from Aditya Birla Fashion and Retail, has come up with a unique ad campaign 'Rise Above The Rest', showcasing that true leadership is about taking decisions that leave a lasting impact.

MAM Media and Advertising Ad Campaigns
Taco Bell wants to make potato great again with new campaign

MUMBAI: Taco Bell is set to make its way into the hearts of potato lovers across India. The brand has just launched a unique potato centric take on the traditional taco. The all new Crispy Potaco will give this much-loved vegetable a new identity where it will no longer play the sidekick in most...

MAM Marketing Brands
HP urges people to use original ink in new campaign

MUMBAI: Information technology company HP (Hewlett-Packard) has launched a digital film Chikloo, as a part of the on-going initiative to promote its original ink and cartridges.

MAM Media and Advertising Ad Campaigns
Oyo expands footprint in China

MUMBAI: Indian budget hotel company Oyo Rooms has forayed into China to cater to the country’s burgeoning hospitality industry. Oyo Rooms. The Softbank-backed Oyo in China will have 11,000 exclusive-franchise or merchandised rooms across 26 cities. The service will be available in Xiamen, Kunming,...

MAM Marketing Brands
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories