MUMBAI: This is an endeavour through which major corporate houses such as Pepsi, Cadbury India try to make a difference to the lives of underprivileged children. Child Relief and You, a non-profit organisation working for child rights in India, has announced the annual Free A Child Today (FACT) quiz for corporates.

FACT kicks off tomorrow in Kolkata. The following days it will travel to Mumbai, Delhi, Bangalore and Chennai. This year for the first time, the event has garnered the support of automobile major Maruti Udyog Limited as title sponsor.

In its sixth year, FACT was originally conceived by a group of volunteers in Bangalore. This year, this quiz is being conducted by quizmaster Derek O’Brien. The national finals will be held in Delhi on 10 May.

Teams interested in participating can log on to www.cry.org or may call CRY on tel: (011) 24694790 / 3137 / 3159. The participation fee of Rs 8000 per team goes toward funding CRY-supported projects focussed on child education. The money takes care of the education of 10 children for a year.

GM– Marketing, Maruti Udyog Limited Ravi Bhatia said: “As a socially responsible corporate, it has always been Maruti’s endeavour to aid projects related to children. Our support of this quiz is our way of contributing to the cause of less privileged children. We encourage other corporate houses to come forward and support this noble cause.” .