MUMBAI: Christian Dior, the name that spells seduction, creativity and femininity in luxury goods, officially launched Christian Dior watches in the financial hub of the country on 22 April. To top that, the luxury goods maker also announced that Yana Gupta, the former face of Lakme would be the Brand Ambassador or Miss Dior for India..

LVMH Watch & Jewellery, regional MD, Ravi Thakran, unveiled the Indian range, which is in line with the global collection. The launch follows LVMH Watch & Jewellery’s promise of bringing the latest products to the Indian market at the same time and at an equal price as the global markets.

Explaining the strategy Thakran said, “consumers in India can now enjoy the latest international watch designs. Christian Dior watches are true fashion accessories – combining creativity and quality in the form of aspects from the French couture house and all the expertise of fine Swiss watch making. We have a fair price policy for India to match international prices and in some cases we have even bettered international prices.”

The target is female clientele looking for young, fashionable and original timekeeping products. Gupta said, “ I have admired Christian Dior for its elegance and sophistication since my early modeling days. To be chosen to represent the brand is like a dream come true.”

Dior watches are distributed in over 150 countries at 1,500 carefully selected sales outlets and 115 Christian Dior boutiques. Christian Dior watches are a part of LVMH Watches & Jewellery which claims to be the world’s leading luxury group.