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NEW DELHI: Ushak Kaal Advertising, Delhi office, has won three
new accounts including the mandate for launching Spice Topaz gemstones
in the U. S. and Europe. The other two advertising accounts are
OK Play Toys and Parco Tapware bathroom accessories.
The budgets of the new accounts were not disclosed.
The win was confirmed by Ushak Kaal. The agency has won these accounts
basically due to its own efforts and interaction with the clients
as there was no pitch for any of these businesses. Ushak Kaal will
be handling both the creative and media business of theses clients/accounts.
Spice Topaz gemstones will be launched through a mix of print and
outdoor advertising in the U. S. and the western Europe, according
to an agency official. For OK Play Toys, Ushak Kaal will focus on
" all communication and advertising" for the brand as
well as strategic planning for new marketing initiatives.
For Parco Tapware, Ushak Kaal will work on nationwide communications
for the brand and the mandate also includes new product range launches.
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