NEW DELHI: The launch of its channel in India may have been delayed but that is not stopping Disney from trying to create cachet with fans of Mickey Mouse through innovative promotions. Children's brand Weekender Kids from Personality Limited, has announced a promotion on its Disney Merchandise at all its outlets across the country.

During the promotion, a customer who purchases any Disney merchandise will be eligible to participate in the Disney Fashion Show being held at Mumbai and walk away with exciting prizes. The promotion is being held at all Weekender Kids outlets till 8 April.

CEO and President, Personality Limited, Bangalore Govind Mirchandani said, “Since the launch of Toonworld, our retail concept featuring the popular Toon characters, we have had an overwhelming response from our customers. Disney merchandise featuring Mickey Mouse, Donald Duck, Goofy are the favourite amongst our customers. This promotion will provide an opportunity for the kids to showcase their talent by associating themselves with their favourite Toon character. We believe that this would provide an enjoyable experience for both the parents and the kids.”

During this promotion, a customer will complete an entry form and drop it at a Weekender store. The selected participants will be short listed for a local fashion show and eight winners will then be flown to Mumbai from each city for the Disney Cool Kids Fashion Show on April 25. The kids will get an opportunity to walk on the ramp and showcase the 2003 Disney Spring Summer Collection Line.

Weekender Kids, launched in 1992 is a kidswear brand targetted at 2-12 year olds.