LOS ANGELES: With ad zapping technologies and digital TV guides allowing consumers to give television commercials the heave-ho, advertisers in the US have come up with new strategies in order to fully maximise their investments. A new programme Gaming TV gives advertisers a model to embed their brands in television programming.

Advertainment is steadily growing in popularity among US marketers who look to go beyond commercials to put their brands into TV programming. The new show is the brainchild of MD Media Group. Through the show, gaming enthusiasts and gamblers will soon be able to see the top gaming sites, top casinos, casino cruises, purchase gaming related souvenirs and keep up-to-date on what's going on in the gaming industry.

Gaming TV will be broadcast to over 60 million households throughout the US on various cable systems and broadcast outlets, as well as live satellite networks such as Dish Network and Direct TV. The show is expected to reach more than 60 million households and the company in planning international distribution in later this year. An interactive version of the show is also in development for ITV.

The show will feature online casino, online Bingo, online Poker, and online Sports Books, as well as feature some of the best casino resorts. Gaming TV plans to feature several of the top Sports Books online in a show that will be aired in August. The programme will be shot in both a studio setting and on location at some of the most popular casino resorts.

MD Media positions itself as being more than just a media company. The MD management team comes with many years of experience and expertise in the entertainment, advertising, and high tech industries.