LONDON: Advertising guru Charles Saatchi has left his mark not just on the advertising world but also on everyone who loves arts and culture. A new Saatchi Gallery at London's County Hall financed was inaugurated on 17 April and will hope to attract millions of people over the years.

A BBC report states that the gallery highlights work by some of the most notorious young British contemporary artists and by other international names. It will include a space that will showcase new artists, rotating work every five to six weeks. It includes Damien Hirst's pickled shark in a tank of formaldehyde, and Tracey Emin's infamous bed.

The 100-plus pieces on display at the gallery is but a fraction of Saatchi's 2,000-plus collection of contemporary arts works.