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| indiantelevision.com's Media, Advertising &
Marketing Watch |
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| TBWA India bags Hughes ad account |
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By RITESH GUPTA
The Indiantelevision.com Team
(16 April 2003 2:00 pm) |
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NEW DELHI: TBWA India has bagged the creative
and media business of Hughes Network Systems (HNS) and its two affiliated
companies, Hughes Software Systems (HSS) and Hughes Escorts Communications
Limited (HECL). The account has been won by TBWA's Delhi office.
The account is valued at more than Rs 40 million. TBWA India vice
president Benny Thomas said, “We won the account after a five-agency
pitch, which included McCann Erickson and Mudra Communications. This
is for the first time an agency has been allotted both creative and
media accounts. Till now, creative was sourced through local shops,
and media business was with McCann.”
The mandate includes working on HECL’s enterprise networking, retail
services and `DiRECWAY’ global education and retail businesses. “HECL
provides end-to-end networking solutions for corporate enterprises
in India using state-of-the-art satellite technologies, for clients
including Nestle, P&G, Marico, Playwin, Bombay Stock Exchange and
leading banks,” said Thomas.
“Retail services is a new concept to be launched in the near future
and we are currently working on the brand identity. We will be using
TBWA proprietary tool “Connections” to add value to the brand. Our
immediate task is to work on a campaign on DiRECWAY global education
, which provides satellite based interactive management education
programmes. The programmes happen in a 'realtime, realworld' environment
from reputed universities via satellite. For instance, if a lecture
is on in XLRI Jamshedpur, a real class room atmosphere is created
as one can participate in live sessions from the institute,” added
Thomas.
HECL has already forged partnerships with the Indian Institute of
Management, Kozhikode, XLRI Jamshedpur, Manipal Academy of Higher
Education(MAHE), Apollo University Global Education Division of WIU
(USA), and DiRECWAY Global Education. HECL has 28 `DiRECWAY’ learning
centres in 18 cities including five in Delhi.
HNS is the world's largest provider of broadband satellite network
solutions, while HSS is the leading convergent network solutions provider.
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