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indiantelevision.com's Media, Advertising & Marketing Watch
 
TDI looks to capture burgeoning outdoor ad market
 
The Indiantelevision.com Team

(14 April 2003 2:00 pm)
 

New Delhi: Ad agency TDI which has been associated with Airport advertising for the last 17 years is looking to spread its wings.

TDI claims to be the largest out of home media ownership company with exclusive advertising rights of 17 prime airports in the country. It has expanded its wings by launching a new division TDI Media Services.

An official release informs that this division of TDI International India will provide 360 degrees media solution to all its clients across the country. The initiative will kick off with Out Of Home Media solutions by way of strategic planning, buying, creative consultancy and solutions, state of art execution and installation, proactive maintenance, constant monitoring and post-buy analysis.

The release states that outdoor advertising is going through a metamorphosis as clients look for more value from their ad spends. Like the competition TDI Media Services aims at maximising the advertising results of every penny spent by their clients.

 
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