MAM

Pepsi to celebrate Summer with comeback of Fido Dido

HYDERABAD: Pepsi is going retro by bringing back the funky character Fido Dido for 7Up.

The designated King of Cool Fido will create awareness about the unique quality of 7UP, through television commercials which will run across the mainstream channels. An official release informs that the ad spots will feature quick-witted Fido showing how his clear perspective and optimism keeps him one step ahead of the pack.

The 30-second TVC depicts the birth of Fido on a beverage napkin. Shot in Singapore, the ad features leading Indian model Shivani Kapoor. The 7UP-Fido communication will be relayed to the consumers through radio in all the cities with access to FM band facility. The new packaging of 7UP will feature Fido and his "Fidosophies" on the 7up PET labels.

The release states that the marketing plan will amplify and bring to life Fido's five central "Fidosophies". It's cool to be you; Normal is boring; Your best friend is your head; Dare to be different and Life is short, live it up!"

In addition to 7UP, Pepsi's brand portfolio in India includes Pepsi, Diet Pepsi, Pepsi Aha, the Mirinda range of flavours - Orange, and Lemon, Slice, the Tropicana range of 100 per cent fruit juices, Aquafina and Lehar Evervess Soda.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/valay.jpg?itok=3yGhkklk
Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Irdeto.jpg?itok=eeQdSVXq
Irdeto and African Wildlife Foundation Join Forces to Hunt Down Wildlife Crime Online

AMSTERDAM: The African Wildlife Foundation (AWF) and Irdeto have partnered to combat poaching and wildlife crimes online. The illegal selling of animal parts is the fourth biggest illicit industry worldwide behind drugs, counterfeit goods and human trafficking. These wildlife crimes not only...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/pra.jpg?itok=7TMSTsZx
Dentsu Webchutney launches new campaign for Platinum Days of Love

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has launched Platinum Days of Love’s new season’s collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/renault.jpg?itok=MbzWydTd
Renault India’s social experiment to reveal ‘Who are India’s worst drivers’

With the thought to find ‘Who are India’s Worst Drivers?’ Renault India along with its creative agency Law and Kenneth Saatchi and Saatchi recently conducted a social experiment in the streets of Mumbai and New Delhi by monitoring the traffic violations that took place every hour across some key...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ipsos.jpg?itok=7n7JlNHU
Ipsos India launches TrueFace

Ipsos India has launched TrueFace, an indigenously developed recruitment screening app, for Qualitative research.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/adex.jpg?itok=IXs0lSCE
TAM AdEx reveals print, radio reducing spend on TV

A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/ds.jpg?itok=wzKXoVWV
DS Group rolls out 3 new TVCs for Pulse candy

Taking forward its ‘Pran jaaye par Pulse na jaaye’ narrative, Pass Pass Pulse, the candy from DS Group, has rolled out another set of three commercials.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/vk.jpg?itok=TVX5nwvf
Artimas Fashions debuts One8 innerwear look of Virat Kohli

Artimas Fashions Private Limited, and licensee of One8 innerwear brand showcased the first look of its innerwear range today.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/10/nfba.jpg?itok=XfOPrC8H
5th EDITION OF NYKAA FEMINA BEAUTY AWARDS ANNOUNCED

National, 6th December 2018: Femina, India’s largest women’s brand, and Nykaa.com, one of the best online destinations for beauty and wellness products, has announced the 5th edition of its marquee property Nykaa Femina Beauty Awards. The trendsetter in the beauty awards space has witnessed the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories