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NEW DELHI: Strengthening its presence in the information technology
sector, Ogilvy & Mather India has won the creative business of India’s
leading network and e-commerce services company, Sify Limited. The
account has been won by the Chennai office of O&M.
The size of the account is estimated to be over Rs30 million.
Confirming the win, Abraham Alapatt, account director, O&M, said,
“Yes, we will be working on the Sify account. We won the account
due to a lot of passion, a good understanding of the market realities
within which Sify operates, sound strategy and clutter breaking
creative.”
On the brief from the client, he said, “The one common need across
brands/divisions of Sify, was to position Sify as the clear leader
in Internet-related services across their divisions: access (cafes/home/corporate),
content, commerce and Enterprise Solutions.”
The account was previously jointly handled by JWT India and Mudra
Communications (in Chennai), according to Abraham. The media business
of Sify will be coordinated by Optimum Media Solutions Bangalore
and Chennai offices.
O&M has created a print campaign for Sify’s enterprise solutions.
“We have developed a print campaign targeting the chief executives
of corporate offices all over the country. The advertisement is
about internet protocol virtual private system, enabling the people
to be networked all the time. This has been released in the financial
dailies such as the Economic Times and the Hindu Business
Line and leading magazines,” said Abraham. The agency has also
send direct mailers to the target audience for the same.
“We (O&M) work with other leading companies such as IBM and SAP.
I have also worked with internet technology company and the experience
helps in understanding the business in a better way,” added Abraham.
Sify, the Nasdaq-listed company, had changed its name from Satyam
Infoway Limited earlier this year.
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