MUMBAI: Nikhil Mirchandani has been promoted as executive director strategic marketing, Cartoon Network - India.The announcement was made by Turner Entertainment Network's Asia, Inc (TENA), senior vice president and general manager Ian Diamond, states an official release

Nikhil previously held dual positions of director - Turner advertising sales for north and east regions handling CNN, Cartoon Network and HBO, as well as the advertising sales channel manager for Cartoon Network. In his new role he will relocate to the Network's Mumbai office, to oversee and provide strategic direction to Cartoon Network's brand and programme marketing efforts, the release adds.

Prior to joining Turner, Nikhil had worked with Sony Entertainment Television India Ltd. (SET) in Mumbai and later in New Delhi for three years, as the zonal advertising sales manager. he has worked expansively on all SET channels, including Sony, Max, AXN and CNBC, informs the release. During his tenure at SET, Nikhil was responsible for managing key accounts as well as initiating major CPRP (cost per rating point) deals for large advertisers. He was also involved in training and recruiting teams.