MAM

Mediaware to set up 'Pay-per-use' platform for ad agencies, media owners

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/04/Untitled-1_31.jpg?itok=u9uOQRto

MUMBAI: Mediaware Infotech (MI), a 12 year old company active in the field of IT solutions for the advertising and media industry, has announced some new offerings for the Indian ad and media fraternity.

Mediaware Infotech is setting up a "Pay-per-use platform" for the following:

* To enable database service providers to supply data to subscribers on a "per-use" basis.

* To enable ad agencies to access latest (complex, ever-changing) rate structures including client-specific rates (which will be hosted by each media owner).

* To enable subscribers of databases to dynamically integrate their local software applications with the database (hosted by the database service provider).

MI MD Biswajit Das claims: "Mediaware's Dubai office has delivered a number of projects using the latest web services as also for developing web sites and portals. Mediaware's future focus also includes projects as well as content management related to SMS."

In the past year, Mediaware has taken the initiative to launch a number of new technologies based on diverse uses of the Internet. These include:

* Virtual Data Entry / End-to-End Application Integration (EAI)

One can enter data in the software application; have the same data simultaneously updated in any another software application in any part of the world seamlessly; without manual intervention.

* Remote Data Entry

One can enter data in the web server; have the same data simultaneously updated in the corporate head office; have the software application located in the office; no database stored on the server; (no security risk); seamlessly, without manual intervention.

* Pay-per-use Database Platforms

Set up a database subscription service based on a "pay as you use" model; simply by using the Pay-per-use Database Platform.

* Web-based Broadcast

One can update content on web server; broadcast selectively to PC users across the globe.

MI has over 300 installations in India and the Middle East, Mediaware offers ready solutions, media databases, customized projects, strategic consultancy as well as Internet-based solutions.

Mediaware has a set of ready-to-customize software for ad agencies, media buyers, TV channels, publications and advertisers.

Mediaware has its head office and development centre in Lower Parel along with a Dubai office to cater to the Middle East markets in order to continue its effort of offering innovative solutions to the advertising and media fraternity.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/ficci.jpg?itok=4K2Fvclx
Indian Foodservice industry to reach Rs 5,52,000 crore by 2022 with a 10% growth

Industry leaders of the Indian Food Service Retail sector today highlighted the upcoming golden decade of the growth in the industry driven by the changing consumer behaviours and influx of technologies within the business.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/PPL.jpg?itok=JQRkXGlN
SIMCA Members join PPL, for monetizing their Public Performance Rights

Members South Indian Music Companies Association (SIMCA) has entered into an agreement for monetizing its public performance rights with Phonographic Performance Limited (PPL).

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/goolge.jpg?itok=eZoR4aTU
Madison’s Hiveminds wins Google Premier Partner Awards 2018

Hiveminds, the newly acquired search specialist, digital agency of Madison World, has announced that it has won the Search Innovation Award for its work on Curefit, at the second edition of the Google Premier Partner Awards 2018, India.

MAM Media and Advertising Digital Agencies
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/12/coco.jpg?itok=eecXk1oP
COCO by DHFL GI bags DOD Award

DHFL General Insurance has announced that its insuretech brand – COCO has bagged the award for “Best Use of Digital Media in the Insurance Category”

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/ulka.jpg?itok=8K5pFHOE
FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has announced that it has won the creative mandate for mattress manufacturer Kurl-on. The agency will be looking after all the creative aspects of the brand including advertisements, serving from the Bangalore office.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/Sodexo-Zone-Startups.jpg?itok=szA3JzaM
Sodexo, Zone Startups launch enterprise foodtech program

Hospitality company Sodexo, in partnership with Zone Startups, has announced an Enterprise Foodtech Program—an initiative to work with Indian start-ups and closely connect with the local digital and innovation ecosystem to strengthen food offers for its clients and consumers.

MAM Marketing Brands
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/vistara.jpg?itok=gUZfgrV0
Presenting the Vistara Festive Sale with fares starting INR 999 all-in

Vistara, India’s finest full-service carrier, today launched a 24-hours only ‘Festive Sale’ with fares starting at INR 999 all-in. Sale fares are available for all three classes of travel (Economy, Premium Economy, and Business Class) at discounts of up to 80% relative to standard last-minute fares...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/amin.jpg?itok=7UTxKJlQ
Lux Golden Rose Awards’ 3rd edition supports #HeForShe campaign

The third edition of the Lux Golden Rose Awards (LGRA) was recently concluded in Mumbai, congregating Bollywood stars to extend their support for UN’s #HeForShe campaign.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/12/11/prity.jpg?itok=E5Mjvjz1
Priority Pass introduces 800+ offers for its Members

Priority Pass, the original and market-leading airport experiences program, has introduced offers, which give Members access to discounts at airports across the world through its app and website.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories