MUMBAI: Mediaware Infotech (MI), a 12 year old company active in the field of IT solutions for the advertising and media industry, has announced some new offerings for the Indian ad and media fraternity.

Mediaware Infotech is setting up a "Pay-per-use platform" for the following:

* To enable database service providers to supply data to subscribers on a "per-use" basis.

* To enable ad agencies to access latest (complex, ever-changing) rate structures including client-specific rates (which will be hosted by each media owner).

* To enable subscribers of databases to dynamically integrate their local software applications with the database (hosted by the database service provider).

MI MD Biswajit Das claims: "Mediaware's Dubai office has delivered a number of projects using the latest web services as also for developing web sites and portals. Mediaware's future focus also includes projects as well as content management related to SMS."

In the past year, Mediaware has taken the initiative to launch a number of new technologies based on diverse uses of the Internet. These include:

* Virtual Data Entry / End-to-End Application Integration (EAI)
One can enter data in the software application; have the same data simultaneously updated in any another software application in any part of the world seamlessly; without manual intervention.

* Remote Data Entry
One can enter data in the web server; have the same data simultaneously updated in the corporate head office; have the software application located in the office; no database stored on the server; (no security risk); seamlessly, without manual intervention.

* Pay-per-use Database Platforms
Set up a database subscription service based on a "pay as you use" model; simply by using the Pay-per-use Database Platform.

* Web-based Broadcast
One can update content on web server; broadcast selectively to PC users across the globe.

MI has over 300 installations in India and the Middle East, Mediaware offers ready solutions, media databases, customized projects, strategic consultancy as well as Internet-based solutions.

Mediaware has a set of ready-to-customize software for ad agencies, media buyers, TV channels, publications and advertisers.

Mediaware has its head office and development centre in Lower Parel along with a Dubai office to cater to the Middle East markets in order to continue its effort of offering innovative solutions to the advertising and media fraternity.