MUMBAI: Concept Communication Ltd, a leading integrated financial communication group in India, has bagged the most eagerly awaited and contested financial account of the year- the disinvestment of Maruti Udyog Ltd.

The mandate includes advertising across all media, public relation management and extensive on-ground activities including roadshows and conferences.

Commenting on this development Concept Communication, Managing Director,Vivek Suchanti said, “We are extremely pleased to get this prestigious account as it underlines our ability to successfully manage a large public issue that will help set the benchmark for the future.”

The government is planning to disinvest 25per cent or r 3.6 million shares of its holding in Maruti in the domestic market. It is hoping to raise Rs 7- 8 billion through the offer for sale. The offer is expected to hit the market shortly.

Concept will leverage its knowledge of marketing financial products and couple it with its extensive network of branches. Till date, Concept has successfully handled over 1500 floatations rising in excess of Rs.300 billion.