MAM

Carat India CEO Meenakshi Madhvani to bid adieu to her charge

MUMBAI: Meenakshi Madhvani, designated CEO, Carat Media Services India, is moving on. There is no information on Madhvani's future moves but sources claim that she is heading abroad. Unconfirmed reports at the time of writing are that she may be even higher up in the Carat Media hierarchy.



Indian media independent Carat is believed to have a turnover of Rs 3 billion and its sister agency Carat Integra (a joint venture which handles the business of Percept Advertising) has a turnover of Rs 1.5 billion.

Carat Asia Pacific CEO David Liu briefed the Carat India team about this new development today. Sulina Menon, who is currently heading the Delhi office, has been appointed as CEO with immediate effect. Pratibha (Pat) Vinayak and Gita Ram have been promoted as general managers in charge of the Mumbai office. Recently, Shripad Kulkarni who owns M:Ideas was appointed as CEO of Carat Integra.

Madhvani was appointed head of Carat when it started operations in India in 1997. She assumed charge of Carat at a time when the concept of media specialist agencies was very new in India. Very few ad agencies, leave alone advertisers, had an understanding of the functioning of a media specialist major.



The fiesty Madhvani, however, took this environment as a challenge. She nurtured the startup, Carat, gradually creating awareness and educating the media and advertising community on outsourcing media planning and selling to and independent agency. She not only ensured that the agency managed to stay afloat but that it also grew at a scorching pace.



Her varied experience stood her in good stead. Initially, with Lintas as part of the account management team on Hindustan Lever Limited - one of the savviest users of media. She later hopped on to the media side at Zee Telefilms. There she headed the fledgling but rapidly growing network's ad sales.



In 1999, Madhvani was elevated to Carat's Asia Pacific Executive committee, an exclusive 12-member team which is responsible for steering the agency.

In India, Carat handles clients such as Cadburys, Asian Paints amongst others. Carat Asia Pacific is amongst the top ten largest media specialist network in Asia Pacific.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/grofers_img3.jpg?itok=cJQ-35gp
Grofers forays into FMCG segment; targets Rs 2500 cr by FY 2019

MUMBAI: With an aim to disrupt the online retail market space, Grofers, the low price online supermarket, has announced its foray into the FMCG segment with the launch of seven new brands under two categories – Budget and Popular G-Brands.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/preety.jpg?itok=mxzjFXOs
FBB launches campaign for sleepwear Shyla

FBB, India’s fashion hub by Future Group, is launching a campaign for its sleepwear brand Shyla.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/piyush.jpg?itok=YLiqsIy6
Piyush Prasad joins Harley-Davidson India

Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/phone.jpg?itok=brroFoS7
PhonePe acquires PoS platform Zopper

Flipkart-owned digital payments platform PhonePe, yesterday, announced that it has acquired Zopper Retail, a hyperlocal point-of-sale platform for small and medium businesses. As part of the acquisition, Neeraj Jain, founder-CEO, Zopper will join the PhonePe team as head of product, offline...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/gas.jpg?itok=3e5b43lg
Gas-O-Fast hands digital duties to Columbus India

Columbus India, the data-driven digital marketing agency from Dentsu Aegis Network, has been appointed as the digital agency for Gas-O-Fast, a product of Mankind Pharma.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/family-main-masti.jpg?itok=vMDy7Ahu
Alpenliebe Juzt Jelly pits jelly against jelly

Perfetti Van Melle brings up a new and unique campaign for its leading jelly brand Alpenliebe Juzt Jelly which focuses on bear and bottle shaped jellies in the portfolio in an entertaining manner.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/kalyan.jpg?itok=Vr5xGrxS
Kalyan Jewellers celebrates silver jubilee

Kalyan Jewellers has recently launched its new TVC, which features brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/Flipkart800.jpg?itok=d_lkeoul
Flipkart, Amazon reduce ad spends on Google

With Google launching an e-commerce platform in the near future, the country’s largest online retail stores, Flipkart and Amazon India, have slashed advertising spends on the web-search company. Both the players see this as a serious threat, as a Mint report quoted two people, familiar with the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/16/IPHONE_0.jpg?itok=rjOTD5BY
Apple India's three senior executives quit

Adding to the turbulent journey of telecom giant Apple in India, three senior executives have decided to quit the company.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories