Nick's 'SpongeBob..' in worldwide licencing programmes

NEW YORK: MTV Networks International has announced the launch of licencing and merchandising programmes for Nickelodeon's SpongeBob SquarePants in 11 key international markets.

These are Australia, Brazil, Canada, Chile, France, Germany, Mexico, Scandinavia, South Korea, Malaysia and the UK. An official release informs that SpongeBob SquarePants is currently seen in 112 countries, and has remained the number one rated kids' television show in the US for more than a year.

Regionally executed licensing and merchandising activities will commence in this month and include a global deal with Burger King Corporation; and local retail partnerships with Virgin Megastores in the UK; Walmart in Mexico; Target in Australia; Ripley in Chile; and Zellers in Canada.

MTV Networks International executive VP, International Programme Enterprises, Kathleen Hricik was quoted as saying: "SpongeBobs' ratings successes in the US and abroad make it an ideal time to take advantage of the property's brand awareness and launch international licencing and merchandising programmes. Confidence in SpongeBob SquarePants' potential as a long-term franchise property has generated millions of dollars in promotional deals and is the next Nickelodeon property to take our international business to a new level."

A global in-store premium promotion has been signed with fast food giant, Burger King Corporation, spanning over 40 countries in Europe, the Middle East and Latin America.

Since its debut on Nickelodeon's US channel in 1999, SpongeBob SquarePants has steadily grown from an underground hit with teens and young adults to one of the hottest licenses in the marketplace today, generating more than $750 million in retail sales in the US in 2002 alone.

SpongeBob SquarePants is widely distributed around the world, airing on all Nickelodeon's international channels and major terrestrial broadcasters such as YTV in Canada, TF1 in France, Super RTL in Germany, ITV in the UK, TV New Zealand, Globo TV in Brasil, Televisa in Mexico and Network Ten in Australia.

Latest Reads
RPG Group's new campaign speaks about happiness within & outside the organisation

RPG Group, one of India’s fastest growing conglomerates, has partnered with Dentsu Webchutney, the digital agency from Dentsu Aegis Network, to launch a campaign featuring four films with its brand tagline ‘Hello Happiness’.

MAM Media and Advertising Ad Campaigns
Nihar Naturals celebrates progressive, strong women

Women today are free-spirited, courageous and strong, irrespective of their age and economic backgrounds. Nihar Naturals coconut hair oil, a market leader in eastern India, has unveiled its latest campaign, “Akai Aiksho” to highlight the power and strength of the modern woman. The brand caters to...

MAM Media and Advertising Ad Campaigns
Payback appoints Rijish Raghavan as COO

Payback, India’s largest multi-brand loyalty program, today has announced the appointment of Rijish Raghavan as the new chief operating officer to oversee its India operations. Raghavan will also continue to lead business development and partner management portfolios while taking on additional...

MAM Media and Advertising People
Prashant Peres takes on global role at Mondelez, Anil Viswanathan to fill his shoes

Mondelēz International has made some key elevations in the company, with Prashant Peres, previously director – marketing for chocolates, Mondelez India, moving into a new regional role of senior director for chocolate equity and innovations, AMEA, Mondelēz International.

MAM Media and Advertising People
Oyo becomes RCB's sponsor till Dec 2018

Oyo, India’s largest hospitality company, has inked its first team sponsorship with Royal Challengers Bangalore for this season of cricket’s magnum opus, T20. With this deal, Oyo becomes one of RCB’s direct sponsors until December 2018 and brings an exceptional opportunity to its customers from...

MAM Marketing Brands
Alpenliebe launches new product with 47% fruit pulp

MUMBAI: Long gone are the days when the sole sign of the discerning Indian shopper, aka mom, was squeezing maximum value from her budget. Today she is not only looking for value for money offerings but equally important are the wellness benefits delivered by the product. Organisations attuned to...

MAM Media and Advertising Ad Campaigns
OMD India strengthens its leadership team

MUMBAI: In a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of chief client officer, while Lalit Agarwal has been elevated to the role of head of OMD India - West.

MAM Media and Advertising Digital Agencies
Baggit bags Shraddha Kapoor as brand ambassador

MUMBAI: Baggit, India's most-loved bag and accessories brand, has signed up popular Bollywood actor Shraddha Kapoor as its brand ambassador. In her new role, Kapoor will be associated with Baggit for the years 2018 and 2019.

MAM Media and Advertising People
Water purifier Moonbow assigns creative duties to DDB Mudra

MUMBAI: Following a multi-agency pitch, the DDB Mudra Group has won the creative duties of Moonbow, a water purifier and air purifier brand by Hindware. As part of the mandate, the agency will be responsible for the creative strategy and execution for the brand.

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories