Liberate, Discovery team to enhance croc show

AMSTERDAM: Liberate Technologies and Discovery Networks Europe, have announched that the two would work together to enhance Crocodile Hunter, the Steve Irwin conservation and natural history programme, on the Liberate TV Platform software.

Discovery viewers will be able to find out more about the animals featured in the programme, view stills and reviews from the Crocodile Hunter: Collision Course film, buy Steve Irwin merchandise, and have their own pet crocodile "crocagotchi" which responds to care and feeding throughout the series with prizes of discounts against Discovery and Crocodile Hunter merchandise.

VP EMEA, Liberate Technologies Stuart Collingwood said, "Discovery recognises the possibilities that enhanced TV infrastructure can bring and it's a pleasure to work closely with the company, making shows such as Crocodile Hunter more engaging and fun for the viewer. We look forward to developing more exciting enhanced content with them across a wide range of programming."

VP New Media, Discovery Networks International Tanya Field says Steve Irwin's Crocodile Hunter show and the Crocodile Hunter: Collision Course film, represents an excellent opportunity to show how enhanced programming can produce an even more compelling experience for the channel's viewers.

Liberate claims to be the leading provider of digital infrastructure software and services for cable, satellite, and telecommunications networks.

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