Mudra bags International Creativity 31 award

MUMBAI: Mudra Communications is the lone Indian recepient of the International Creativity 31 Awards given away this year.

The agency has bagged the award for Blubay air coolers, Vimal fabrics and Symphony air coolers. Given away by Creativity Annual,

To view commercial, click on the image

a US based publication produced annually, the awards honour outstanding contributions in advertising, promotion and design work from around the world. This is the first time that Mudra has won the Creativity award for TVCs, according to Mudra creative controller Jagdish Acharya.

While the Vimal ad banks on the poignancy of a father-son relationship, the Blubay ad shows promise, with a monk guru using his magical powers to cool the class room. The Symphony award, which depicts a man lulled to sleep by the Symphony Sumo cooler during one of his yoga sessions, also shared the award.

Among the Creativity 31, 2001 awards won by Mudra are CelForce and Dairy Den ads.

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