Star wins kudos at Hong Kong's Design 2002

HONG KONG : The Star Network won a total of eight awards at the Hong Kong Designers Association (HKDA) Design 2002 Show.

The awards were picked by a panel of internationally and locally acclaimed professional designers from more than 2,200 entries from Hong Kong and the Asian region.

The Phoenix corporate ad campaign using a pair of hands to symbolise harmony and strength won a Bronze award. The acrobat girl series for Xing Kong Wei Shi, Star's new entertainment channel for mainland China, won an award of excellence for visual identity. Other winning entries include marketing brochures for the Star Group, Channel [V], Radio City and Phoenix.

The 2002 HKDA awards are another addition to Star's award-winning list. At this year's PROMAX and BDA (Broadcast Designers' Association) Awards in Los Angeles, USA, Star snatched more awards than any other Asian broadcaster, with 14 awards - one Gold, four Silvers and nine Bronzes.

Launched in 1975, the biennial HKDA awards are a major design event that covers graphics, products, advertising, photography, illustration, environmental design, digital media and fashion in Hong Kong and Asia.

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