HTA advertising arm reverts to former name

MUMBAI: Hindustan Thompson Associates (HTA) has reverted to the company's original name, J. Walter Thompson (JWT), for its advertising arm.

HTA Private Limited will be the holding company and continue to be the registered entity as before. Operationally, there will be no change as the company will continue to benefit as before from being a part of the Thompson family - access to information and training programmes will continue and the reporting structure will remain the same as well.

Original JWT clients have stayed with HTA when the original ad agency that entered India in 1929, had to leave the company in Indian hands and move out, in deference to government policy. Multi-national companies like Unilever, Nestle, Kelloggs, DTC, Warner Lambert and Ford have relied on the agency over the decades, helping create memorable advertising including Pepsi's 'Yehi hai right choice baby' to Ford's 'Josh Machine' and Lipton's 'Jiyo mere lal'.

Reverting to J Walter Thompson name formalises HTA's role in the global company - as a front-rank agency in terms of size, as a talent pool for JWT worldwide, as a resolute presence in the world's most exciting market, the company claims.

J. Walter Thompson, part of the WPP group, is one of the largest communications groups in the world, operating in 311 offices in 90 countries with worldwide billings of USD 11 billion. HTA remains India's largest advertising and marketing communications company with interests in advertising, public relations, direct marketing, design and social and rural communications. It operates through offices in six cities and works with several blue-chip Indian and multinational companies including Ford, GlaxoSmithKline, Godrej, Hindustan Lever, Hero Honda, ITC, Nestle, Parry's, Pepsi, Philips and Standard Chartered, to name a few.

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