MTV lines up contests, vignettes

MUMBAI: Not content with just funky programming, MTV has announced a series of zany contests.

One of them, the MTV Big Top Contest involves visiting the channel's site, and opining on what one thinks is the biggest event of the month. Up for grabs is a free trip to Malaysia to visit the Petrona Towers. The site is also fine tuning the Bombay Dreams on London Bridge Contest. The answer to a simple question could see one flying to London to catch the Andrew Lloyd Webber musical.

On the programming front, MTV has launched Full Toss. The 45 minute vignettes tell cricket lovers interesting factoids about their favourite players. For instance, Anil Kumble's pet name, the regulation width of a cricket bat. The channel has also launched a five minute vignette called MTV Headstarts. This features people who have made a big name for themselves early in life. People featured include Jaspal Rana and Karan Johar.

MTV Jackass, another zany show hosted by Johnny Knoxville has become something of a cult in the US. The aim of the channel is to give Indian viewers a flavour of what their counterpars in the West are tuning in to, says MTV.

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