MTV has employed its out of the box thinking once again and launched
the Bichde Hue Bhai contest - a first of its kind contest
that makes fun of the Bollywood tradition of finding one's long
lost sibling in a convoluted setting.
be eligible to participate, viewers have to send a photograph along
with a specific physical trait - a birthmark, an unusual hairstyle
or even the kind of spectacles one wears. The last date for submission
of entries is 14 October. If an identical match is found from another
entry, depending on how zany or unusual the trait shared is, winners
could fly to Singapore for the annual fair. Consolation prizes include
mera bhai chor nahin hai tattoos, similar pairs of lockets
as well as Ram and Shyam 'happy & lucky' T-shirts. Cadbury Dairy
Milk is the official sponsor for the contest.