Television

Advertisers and business decision makers influenced most by internet: New study

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/19/Untitled-1_15.jpg?itok=FOrnrXFo

Arlington US: A new study shows that business decision makers are more heavily influenced by advertising on the Web than advertising on any other top medium. The study, which was jointly conducted by washingtonpost.com, Nielsen//NetRatings @plan and MORI Research, also found that increased usage of the Web by decision makers is leading directly to their decreased usage of leading traditional media.

The survey of 999 people on washingtonpost.com makes it increasingly clear that the Web has begun to eclipse other media in its appeal and influence, particularly among critical audiences. Among the key findings in the survey were:

1. 60 per cent of business decision makers surveyed said that the Web is the best way for advertisers to reach them, outpacing all other mediums surveyed. Less than 40 per cent recommended using television or radio.

2. Nearly 50 per cent say the Web has influenced them to make a purchase or obtain a service for their business, while only 35 percent chose the next closest medium. An overwhelming 77 percent of business decision makers said that the Web is the place where they prefer to find out about new products and companies, and nearly half said that the Web has actually influenced them to make a purchase or obtain a service for their business.

3. 17 per cent use the Web at least five hours per weekday (excluding e- mail).

4. More web equals less TV: 50 per cent of those that have increased their Web usage in the last year said they have decreased their television viewing as a result.

5. News is noteworthy: 90 per cent said that they use the Web to read general news.

The survey is one of the first to look at how the powerful business decision maker audience views and uses digital media. Nearly half of those surveyed said the Web influenced their business purchases, outranking traditional offline media outlets. A driving force behind this appeal is the internet's ability to act as an immediate research tool for product and service information.

Through strategic partnerships between NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings services include worldwide Internet audience measurement, AdRelevance tracking of online advertising creatives, impressions and expenditures, and the @plan Internet user lifestyle, demographic, and product brand preferences measurement. Nielsen//NetRatings uses patented technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive information in the global marketplace.

US based MORI Research claims to be a leader in media research and consulting with more than 20 years of experience working with newspapers, broadcasters, magazines and Web sites. MORI tracks readership and advertising trends, reach and frequency measurement, demographic profiles, audience segmentation and organizational return on investment. washingtonpost.com is an award-winning news, information and entertainment resource.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/ryan.jpg?itok=gxRaarLg
MTV India appoints Ryan Mendonca as head of creative

MTV India has appointed Ryan Mendonca as the head of creative for its youth business which includes MTV and MTV Beats.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/ICC-Women.jpg?itok=c_ROoQhy
ICC Women's WC camp in Mumbai from 6 June

MUMBAI: The Indian Women's Cricket Team will assemble in Mumbai for a preparatory camp from 6-10 June, 2017, ahead of the ICC Women's World Cup 2017 to be held in England & Wales from 24 June - 23 July, 2017.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/rajyavardhan%20rathore.jpg?itok=iS8V7NiC
Sports promotion: Rathore averse to leaning on govt

NEW DELHI: Becoming an achiever gives a different spirit to one’s personality. But, even accepting a challenge is strength in itself even if one loses. Minister of state for information and broadcasting Rajyavardhan Rathore, a former shooting champion, said this at the concluding session of the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/News%20Channel2-Story%281%29.jpg?itok=Fiaevc6M
English News OTS doubles over last week, Hindi movies most hit: Chrome

MUMBAI: English News channel viewership growth as doubled over the last Chrome week. The English news genre, in Chrome week 21, witnessed a growth of 20.7 per cent Opportunity To See (OTS), according to Chrome Data Analytics. The genre registered 10.6 per cent OTS in week 20. Loksabha TV led the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/dhoni.jpg?itok=rI3xfkSP
Star launches Tamil sports channel, localisation features Ashwin, Dhoni, TNPL & Chennaiyin stars

Star Sports has added another channel in its sports cluster and entered the Tamil market with Star Sports - Tamil. The channel went live on 28 May.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/rrrrrr.jpg?itok=sOh8JJax
Star India reimagines sports business

Star India reimagines sports business

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/arnab.jpg?itok=a5H8ZYOV
Times Now gives its POV on Republic TV IPR case

Now, it’s the turn of Bennet Coleman & Co to give its perspective on the civil case it has filed in the Delhi High Court against ARG Outlier Media, the company that runs Republic TV.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/bhaubali.jpg?itok=JdvMWerO
Colors to air animated series 'Baahubali: The Lost Legends'

Colors has announced the acquisition of the broadcast satellite rights to the animated series spin-off called, Baahubali: The Lost Legends.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Sun-Tv.jpg?itok=tl1b2slc
Sun TV regains top spot across genres as IPL 10 comes to a close

BENGALURU: As IPL 10 came to a close, the Sun TV Networks' Tamil flagship GEC Sun TV regained its top spot in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre: All India (U+R): 2+ Individuals in week 20 Saturday, 13 May 2017 to Friday, 19 May 2017.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories