MUMBAI: ETC Punjabi has announced that its daily Watch & Win Contest is going from strength to strength. The channel has announced that this week mobile no. 9814149056 wins a gold chain. In addition 50 winners get prizes ranging from beauty products, audio CDs and tapes by Nupur Music and one saree every day from Sharil Suits & Sarees, Delhi.

An official release informs that as per the initiative every day the Channel asks viewers to watch a particular show and SMS an answer related to the show. Winners are chosen every day from correct entries. The channel commands channel share of 76 per cent (as per TAM ratings of 25-31 August 25-31, ) amongst all Punjabi channels in Punjab in the CS ABC 15+ segment. Alpha Punjabi's share is 12 per cent, DD Punjabi's eleven per cent while Lashkara's channel share is one per cent..

For SMS the channel has an exclusive tie up with Airtel (Delhi, Mumbai, Punjab), BPL Mobile, Escotel, Spice, Command and Oasis wherein all mobile owners of these service providers can participate in various contests and win prizes. Sada Top 10 aired every Thursday at 7 pm is a countdown based on the SMS sent in by the viewers. The song which gets the maximum number of requests becomes the Number One song. Lucky winners get free coupons to stay in Manali Inn resort, kitchenware from Padmini, Minlota, Black Diamond and Bullet pressure cookers etc.