Angeles: In the US ESPN is making a serious endeavour to extend
its brand to more than just sports broadcasts and related events.
The broadcaster has announced that its second original, made-for-television
movie, The Junction Boys an ESPN Original Entertainment (EOE)
production is set to begin production on 16 September in Australia.
It will premiere on ESPN on 14 December 9 pm ET.
official release informs that EOE, the newest ESPN programming franchise,
is developing a wide-variety of branded programming outside of the
network's traditional event and sports news genres. Using vehicles
including reality-based shows, documentaries and game shows ESPN
is looking at broadening its audience by appealing to younger and
casual sports fans. In addition, the company is exploring new ways
to connect with consumers by applying these projects across all
platforms of the ESPN family -- television, Internet, radio, etc.
release says that ESPN's first original made-for-television motion
picture A Season on the Brink was seen by an average of 3,419,000
households and earned a 4.0 rating, when adding the simultaneous
audiences on ESPN and ESPN2. The movie earned a 3.45 rating on ESPN
(representing 2,964,000 households in the average minute) and a
0.55 rating for the ESPN2 version (455,000 households).
Tom Berenger will play the role of coach Paul "Bear" Bryant in the
new film. Based on the best-selling book by Jim Dent The Junction
Boys is inspired by the true story of 35 players who survived
Coach Bryant's harrowing Texas A&M pre-season college football training
camp in desolate, drought-ridden Junction, Texas in 1954.