Television

Rich media ad product on Lycos Network

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US: Terra Lycos, which claims to be the largest global Internet network has announced that CheckM8, a new rich media advertising product, has been deployed on the Lycos Network.

CheckM8 is an end-to-end rich media and integrated marketing solution for the rapid and easy production, management and deployment of innovative media units including floating ads, preview ads, footer and margin ads, watermarks and many more. With the new technology, Lycos can dramatically compress the time it takes to implement creative online advertising, allowing clients to quickly realize the benefits of high impact messaging and to easily adjust the creative to suit their needs.

Lycos claims to have historically embraced rich media ad units as an opportunity to provide value to both advertisers and users. CheckM8 allows the company to implement ad campaigns that combine innovative branding with response-based ad units that can play a key roll in offline/online consumer messaging efforts. An official release informs that Lycos conducted limited tests of the CheckM8 products over the past few months successfully. Lycos claims that clients who have tested CheckM8 have deployed campaigns in a fraction of the time required to launch many other rich media formats and enjoyed click-through rates well above rates seen on standard Internet advertising products.

The release says Lycos Network made a big move toward rich media advertising late last year when it re-launched its network with a new media-friendly architecture. By regulating the number of exposures per user rather than restricting placement of new ad formats, Lycos streamlined the network with a uniform architecture that was almost universally accepting of diverse rich media formats.

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