DoubleClick, Publicis sign global ad serving agreement

NEW YORK: Under the terms of the agreement DoubleClick will be the preferred ad serving provider for all Publicis affiliates throughout North America, Europe, Latin America and Asia including Optimedia, interactive@optimedia, Zenith Media, Zenith Interactive Solutions, Publicis and Saatchi & Saatchi, according to a new partnership between DoubleClick and Publicis Groupe.

As part of this relationship, Publicis will recommend DoubleClick's DART for Advertisers solution to any clients for whom the company implements third party ad serving. DART for Advertisers is a hosted advertising management and serving solution, designed to help marketers reach their online goals efficiently and effectively.

DART for Advertisers is part of DoubleClick's Advertiser Solutions division, which together with MediaVisor, provides comprehensive online advertising solutions to more than 380 advertisers and agencies, including nine of the top ten global advertising agencies.

Director of Strategic Resources at Optimedia Worldwide and the person responsible for the Publicis Groupe relationship with DoubleClick Anthony Jones says, "Publicis companies manage campaigns on behalf of some of the largest advertisers worldwide including Nestle, L'Oreal, Renault, Hewlett Packard and British Airways. Having worked with DoubleClick in Europe for over two and a half years, we are confident that the global deployment of DART for Advertisers will fulfill our clients' online ad serving needs and further enhance our ability to deliver targeted and effective interactive solutions."

Companies within Publicis Groupe include; Publicis Worldwide, Saatchi & Saatchi Worldwide, Fallon Worldwide, Publicis & Hal Riney, Frankel, Burrell Communications, Zenith Optimedia Group (25% owned by Cordiant), Nelson Communications Worldwide, Medias & Regies Europe and Publicis Dialog.

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