Lipton brews 'Jo Chaho Woh Pao' contest for Taaza

BANGALORE: Tea brand Lipton Taaza claims to have given away over 25 lakh prizes in innovative consumer promotional campaigns. Through the Jo Chaho Woh Pao! offer conceived by HLL Lipton Taaza, the company launched a mass media campaign with extensive advertisements on leading television channels and newspapers and magazines across the country. To participate in this campaign, the consumer had to purchase a pack of Lipton Taaza and then search for a coupon inside. While most of these packs contained a coupon, denominations differed from pack to pack. Seven consumers hit the jackpot with the first prizes of the Jo Chaho, Woh Pao! campaign. In Delhi, the winners were given two minutes to pen down the items they desired from the master wish list of 35 attractive items. Prizes were sponsored by Lipton Taaza and included Hyundai Santro car, Rs 1,00,000 in cash, 20 tolas of gold, a diamond necklace, a computer, a foreign trip for two and a refrigerator. Besides this, Lipton Taaza has also planned to give away 1,500 diamond pendants as second prizes and over 50,000 free packs of the Lipton Taaza tea as third prizes. Also, gifts were guaranteed on purchase of almost all packs of 500 gms, 250 gms and 100 gms of Lipton Taaza, which included redemption offers as well as gold plated pendants.

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