MTV, Kaiser Family Foundation Win Emmy for PSA campaign

 New York: MTV and the Kaiser Family Foundation have won a National Emmy Award for Be Safe/Fight for Your Rights: Protect Yourself, a US public education campaign that informs young people about sexual health issues like HIV/AIDS and STDs through public service messages, special programming, online resources, and an extensive resource and referral service.

The campaign includes the segments - Convenient Store, Football and NightClub.

According to surveys conducted by the Foundation, young Americans cite sexual health as a top concern than any other issue, and three out of four say they don't get the information they need to make informed and responsible sexual health decisions. Since 1997, MTV and Kaiser have teamed up to provide young people with information about related issues and have produced eight full-length specials and over two-dozen PSAs under the partnership. More than 750,000 viewers have called the campaign's anonymous hotline, claims MTV.

Another of the Foundation's public education campaigns was Talking with Kids ... And Parents, a partnership with MTVs' sister channel Nickelodeon. Other awards presented at the Emmys included The Community Service Award which went to WFLD-TV (FOX), Chicago for The Experiment in Black and White, which used reality TV to evoke open and honest discussions about race in Chicago.

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