BBC promotes 'Mastermind India' through online contest

NEW DELHI: BBC World presents an opportunity for viewers to get a feel of the Mastermind India 'hot seat' by simply logging on to and entering an online contest that also gives participants a chance to win prizes.

For five weeks the online contest will give quizzing enthusiasts a special chance to pit their brains against the Mastermind India contenders. Participants have to answer three questions from the coming week's episode of Mastermind India to qualify for the prize and simply tune in to the program to know the correct answers. The online competition has a grand travel prize worth Rs 50,000 and some exciting BBC World giveaways. BBC World will also be airing a promo to generate awareness for the online contest.

A corresponding on-ground promotion kicked off on 26 October with a special BBC World Mastermind India booth at some of the premium bookstores across the country offering people a trump card with a question; a correct trump card entry will automatically enter him into a lucky draw for a big prize. The bookstores include Crossword in Mumbai, Pune, Hyderabad, Delhi and Chennai, and Landmark in Kolkata and Gangaram in Bangalore.

The Mastermind India quiz column is being featured in The Hindustan Times and will soon be seen on FE Newsline, The Financial Express, Chandigarh and Deccan Herald, Bangalore.

Mastermind India is a quiz show in India. Presented by Siddhartha Basu it is telecast on BBC World on Thursdays at 10 pm with repeats on Sunday at 10 am and 10 pm.


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