HBO to push 'Band of Brothers' home video in US

NEW YORK: It may have been a damp squib in India, but in the US, HBO's World War II show has done well both in terms of viewership and awards (six Emmies).

Now HBO has announced that its series Band of Brothers will be available on home video from 5 November. The HBO video is backed by an extensive advertising campaign in the US. The campaign includes post street date advertising on ABC, NBC, CBS, FOX, TBS, TNT, E!, ESPN, FOX SPORTS, A&E, The History Channel, TMC, and CNN. Print advertising will include layouts in Esquire,GQ,Entertainment Weekly,Vanity Fair, Time,Fortune,National Geographic, the Military Times, USA Today,The New York Times,The Los Angeles Times and much more. HBO Video will also advertise the series in the top 40 radio markets in the US.

The VHS and DVD copies also feature the exclusive documentary We Stand Alone Together: The Men of Easy Company. This one hour and 20 minute documentary tells the story of the men of Easy Company in their own words. It features recent interviews with the real-life company members whose deeds are dramatised in the miniseries, combined with rare and archival photographs and film footage.

Additional bonus materials that are exclusive on DVD include a 30 minute feature showcasing The Making of Band of Brothers, Ron Livingston's Video Diaries featuring the experience of making the miniseries through the eyes of one actor, a featurette of HBO's premiere screening of the miniseries on the beaches of Normandy and an optional enhanced viewing Field Guide.

The Field Guide is an extensive reference feature, which details the people, places and events associated with Easy Company's campaigns through Europe and WW II as a whole. Access to the guide is context sensitive, so the viewer always gets information specific to the current episode being viewed first. From this access point, the viewer may continue to browse the entire collection of features spanning sections such as Soldiers, Timeline, Map, Chain of Command.

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