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NEW YORK: It may have been a damp squib in India, but in the US,
HBO's World War II show has done well both in terms of viewership
and awards (six Emmies).
Now HBO has announced that its series Band of Brothers will
be available on home video from 5 November. The HBO video is backed
by an extensive advertising campaign in the US. The campaign includes
post street date advertising on ABC, NBC, CBS, FOX, TBS, TNT, E!,
ESPN, FOX SPORTS, A&E, The History Channel, TMC, and CNN. Print
advertising will include layouts in Esquire,GQ,Entertainment
Weekly,Vanity Fair, Time,Fortune,National
Geographic, the Military Times, USA Today,The
New York Times,The Los Angeles Times and much more. HBO
Video will also advertise the series in the top 40 radio markets
in the US.
The VHS and DVD copies also feature the exclusive documentary We
Stand Alone Together: The Men of Easy Company. This one hour
and 20 minute documentary tells the story of the men of Easy Company
in their own words. It features recent interviews with the real-life
company members whose deeds are dramatised in the miniseries, combined
with rare and archival photographs and film footage.
Additional bonus materials that are exclusive on DVD include a
30 minute feature showcasing The Making of Band of Brothers,
Ron Livingston's Video Diaries featuring the experience of
making the miniseries through the eyes of one actor, a featurette
of HBO's premiere screening of the miniseries on the beaches of
Normandy and an optional enhanced viewing Field Guide.
The Field Guide is an extensive reference feature, which
details the people, places and events associated with Easy Company's
campaigns through Europe and WW II as a whole. Access to the guide
is context sensitive, so the viewer always gets information specific
to the current episode being viewed first. From this access point,
the viewer may continue to browse the entire collection of features
spanning sections such as Soldiers, Timeline, Map,
Chain of Command.
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