Madison launches merchandising unit - MMS

MUMBAI: Madison Communications has launched Madison Merchandising Services. The agency is aiming at becoming a single point merchandising solution provider to Indian marketers.

MMS is headed by Manish Shukla, a merchandising expert with over a decade's worth of experience in the field of merchandising both in India and abroad, an official release states.

MMS, which has already started work for Airtel and Samsung, has offices in Mumbai, Delhi, Kolkata, Bangalore and Chennai.

MMS offers turnkey merchandising solutions in the form of merchandising strategy consulting solutions covering design, sourcing, supply, execution and maintenance. MMS also conducts programmes in the marketplace such as Every Dealer Surveys, Merchandising Blitz operations, Merchandising Audits, Refurbishment, Customer Loyalty Programmes, Model markets.

Chairman and MD Madison Communications Sam Balsara was quoted in the release as saying: "More and more clients are realising the need for first class merchandising support to their brands and as competition gets more intense more advertisers will come into the market looking for professional services in this area."

Madison Communications has a media billing of over Rs 4500 million.

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