IMAX to launch first 3D animated holiday feature

LOS ANGELES: Opening worldwide at IMAX theaters on 1 November Santa Vs. The Snowman 3D is the first-ever IMAX 3D animated holiday film. From the Academy Award nominated team behind Nickelodeons Jimmy Neutron, Santa vs. the Snowman 3D is the hilarious brainchild of Steve Oedekerk (co-creator and producer of Jimmy Neutron, writer of The Nutty Professor).

Santa vs. the Snowman 3D is unlike any of the traditional 3D films of yesterday. It combines the unique properties of 3D and digital computer animation with The IMAX Experience. The result is 3D images projected onto screens up to eight stories tall and 120 feet wide and enhanced by the 12,000 watts of uncompressed digital sound. Distinct from any of the animated films of today, Santa vs. the Snowman 3D was re-framed and animated with CG technology in 3D, captivating the viewer and making them feel as though they are reaching into the screen. 3D glasses are essential to the experience, resulting in a truly revolutionary, immersive adventure that transports kids of all ages from the theater to Santa's Workshop in the North Pole.

Directed by John A. Davis with animation provided by DNA Productions and Omation the film features the celebrity voices of Jonathan Winters, Ben Stein and Victoria Jackson. Turning tradition on its head, it tells the story of a lonely Snowman who at first is swept away by the magical wonders of Santa's Village, only to ultimately wage war on Santa because he is jealous of all the attention that Santa gets during Christmas time. What ensues is a polar feud of hilarious proportions, where ultimately friendship reigns supreme and audiences are rewarded with a heart-melting holiday film.

As of June there were more than 225 IMAX theatres operating in 30 countries. More than 700 million people have seen an IMAX presentation since the medium premiered in 1970.

Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies. IMAX has developed revolutionary technology called IMAX DMR (Digital Re-mastering) that makes it possible for virtually any 35 mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience. Recently a special screening of Ron Howard's Apollo 13 was held in the US.

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