MUMBAI: Another consumer product joins the Cartoon Network bandwagon.

The children's channel has entered into a promotional licensing agreement with Joyco to launch a special promotion for their popular kids' product, Boomer bubble gum. The initiative gives children the opportunity to collect exclusive limited edition tattoos featuring some of Cartoon Network’s hottest and best-loved cartoon characters. .

Every purchase of a Boomer bubblegum, priced at one rupee each, entitles children to a complimentary Cartoon Network tattoo. Available in over 30 designs, these zany tattoos featuring the Great Dane, Scooby-Doo and the Network’s Jodi No.1 – Tom & Jerry are up for grabs, says an official release.