#The Government should focus attention on a conducive policy framework for IT consumption. The current domestic taxes such as sales tax and excise duty make IT products significantly expensive for a price-sensitive market like India. Also, incentives such as income tax breaks for individuals for purchase of IT product and increased depreciation on IT products in the corporate sector would help boost the demand.

# The Government should expedite implementation of e-governance. Online transactions for business and individuals would prove to be a major incentive for SMEs and Individuals to use computers thus positively impacting sales of IT products. Further, opportunities such as kiosks for public transactions will add to the demand.

# Thirdly, major Government intervention is required in educational initiatives. This would provide a higher mass of computer literate individuals, the lack of which was also cited as one of the barriers for major growth in the penetration levels.

# The Hardware players need to focus attention to produce PC at lower costs. The market still perceives the product to be slightly above reach for immediate purchase decisions. Thus it undergoes several considerations before the decision to buy a PC is taken. This can be minimised by lowering the costs.

# The availability of better support and service from hardware vendors and manufacturers was also cited as a significant initiative that can better the market. Customer support and training would be extremely critical to assure the household segment and the SMEs of the reliability and usefulness of the product. Establishing more service centres, longer duration warranty, replacement options, customer training sessions for SMEs etc. have been suggested as some other measures to enthuse the market.