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MUMBAI: BBC World is targeting business decision makers for its
Boardroom Battles season that commences on the channel soon.
Using in-flight advertising on Jet Airways, the channel has employed
eye-catching colourful leaflets stuck to newspapers that are circulated
every day on Jet Airways flights.
The broader business audience is targeted through a mass media
campaign driven by press advertisements in the Sunday editions of
The Economic Times and The Statesman with the creative
strategy aimed at ensuring tune-ins for the programmes.
BBC World is also addressing another niche audience group for these
programmes - business school students. Posters and leaflets will
be placed in the top business schools across India to encourage
management students to watch the programmes on the channel.
Boardroom Battles programme initiative features Dangerous
Company - a three-part series looking at some management failures
that have led to financial crises, Trouble At The Top - a
ten-part series which enters the world of big business, examining
how bosses steer their way through startups, revivals, turnarounds
and disasters, and Back To The Floor - a seven-part series
where top bosses return to the shop floor for a week to see what
working life in their companies is really like.
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