MUMBAI: Buena Vista Television India (BVTI), in association with Kores, the official Disney licensee for art materials, have launched the Little Artists Contest in Indian schools from end September.

The events will be judged by artistes and eight finalists will compete at an on-air show in the Disney studio in Mumbai, compered by Sonys' Good Morning Disney TV host Vishal. Apart from a chance to be on TV, the winning sketch from this on-air module will be adapted by Kores as a commercial pack for its one of its Disney art products. The winning kid becomes a big Little Artist, says an official release.

The programme targets 500,000 kids, with plans to span kids from the mini metros and Class A towns such as Nasik, Aurangabad, Dehradun in the near future.

Gifts lined up include hampers from Disney and Kores, as well as from Laughing Cow - the event sponsor. Apart from this, the kids also get treats and goodies from the Britannia Treat range, Nutrine Mahalacto and TI Cycles.