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ATLANTA (US):From this week, folk in the US stand to win a trip
for four to London if they find a 'Golden Snitch' game piece inside
any specially-marked packages of Coca-Cola products.
The prizes are a part of Coke's fall Catch the Golden Snitch
and Win promotion supporting Warner Bros Pictures' November
15 release of Harry Potter and the Chamber of Secrets.
During the promotion, every multi-pack of Coca-Cola classic and
caffeine free Coca-Cola classic will contain a collectible game
card featuring images of favourite movie characters including Harry
Potter. People that find the "Golden Snitch" on a game card get
either a $5 movie certificate or win one of 10 trips to London.
Bottle caps on .5-liter, 2-liter and 3-liter products also offer
the chance to win these prizes.
All game pieces and bottle caps contain codes that will enable
people to enjoy an exclusive "secret peek" of Harry Potter and
the Chamber of Secrets movie stills on LiveTheMagic.com. During
the promotion, colourful Harry Potter-themed packaging and displays
will decorate supermarket aisles, and special national television
and radio advertising spots will run in support of the programme.
In addition, Internet programming with interactive games and additional
opportunities to win prizes will be featured on LiveTheMagic.com.
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