Shah Rukh, Kareena in 1st AirTel TV ad

MUMBAI: Bharti Tele-Ventures is all set to launch its first television campaign for its prepaid mobile card "Magic" with film stars Shah Rukh Khan and Kareena.

The 50 second commercial aims at establishing a connection with the target audience and expand the market for prepaid cards, says a report in the Business Standard.

The strategy has been adopted to tap the vast intending mobile customers from SEC A,B and C and correct the perception that the mobile category is useful for business or work -related scenarios alone.

The commercial has been created by Percept Advertising and will be on air in the second week of this month , says the report.

According to the statistics quoted, the market for prepaid mobile cards is a whopping 25 million. " By using Kareena and Shah Rukh Khan , the aim is to address this potential market mainly in the category of 15-25 age group. This is the generation that wants their dreams realised instantly. And the tagline Magic Hai to Mumkin Hai is all about empowering these individuals", Bharti's Director (marketing) Hemant Sachdev says.

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