LOS ANGELES: This month an episode of The West Wing which features Martin Sheen as the President included a plotline featuring the non-profit US organisation Rock the Vote. In the season's second episode press secretary C.J. Cregg (Allison Janney) will speak to a crowd of young people about the importance of youth empowerment and civic and political engagement during a Rock the Vote fundraiser at the House of Blues. In addition, the episode featured performances by musical acts Aimee Mann and Barenaked Ladies. The episode aired on 2 October on NBC. In India the show aitrs on Zee English.

An official release informs that Rock the Vote was founded in 1990 by members of the recording industry in response to a wave of attacks on freedom of speech and artistic expression. The organisation aim at fostering a better understanding of political ideas and processes and provides concrete ways for youth to promote change in their communities.

The episode titled College Kids re-created Rock the Vote's annual Patrick Lippert Awards. The Lippert awards are dedicated to those musicians, entertainers and community activists whose personal mission is to improve the world for future generations by inspiring and educating America's youth.